Hardware and software to digitalize gym equipment, track workouts and provide analytics to gyms

Gymtrack

Led by
Rob Woodbridge
Investment Date
December 2014
Thesis
Sensors & Algorithms
HQ
Ottawa, Canada
Status
Active
Team
Jean-François Marcoux
Initial Investment
Seed Lead

There are 35,000 gyms, 60,000 gym members, $23bn in gym revenue and $10bn personal training revenue in North America alone, yet this sector still sees a very low level of technology innovation. At the same time, gym exercises often tend to be led by fads and aren’t matching up to people’s real needs. 

In response to this, Gymtrack has launched a sophisticated workout measurement, tracking and planning hardware and software solution for gyms which gathers data on how people spend their time while exercising at their facilities. This data allows gyms to assess ways to improve their members’ experience as well as helping personal trainers or physical therapists prescribe more precise workout routines, complete with desired numbers of sets, reps and weights. For fitness facilities who are looking for the disruptive potential of wearables without needing to buy hundreds of new digitally-enabled workout machines, Gymtrack’s technology neatly answers their needs. 

White Star

The entire team at White Star Capital are operators. They know the challenges founders face because they’ve been there, so their insight is earned, their guidance is based on experience, and their input is relevant and valuable.

Rob Woodbridge, CEO
Led by
Rob Woodbridge
Investment Date
December 2014
Thesis
Sensors & Algorithms
HQ
Ottawa, Canada
Status
Active
Team
Jean-François Marcoux
Initial Investment
Seed Lead