Fresh, pre-cooked and healthy gourmet meal delivery service

Freshly

Led by
Michael Wystrach
Launched
March 2015
Thesis
Disruptive Commerce
HQ
New York, USA
Status
Active
Team
Eric Martineau-Fortin
Investment Type
Seed co-investor

When it comes to food, the markets are significant: the groceries and catering markets are worth $1.3 trillion, while the prepared meals, takeout and delivery markets are worth $102bn. Within this, the online market is expected to reach a value of $40bn by 2020, with consumers seeking healthier and more convenient options.

At the intersection of these is Freshly: a weekly subscription service delivering healthy, ready-to-eat meals directly to customers’ doorsteps. Each meal costs around $10 and can be heated in two minutes without preparation or cleaning. Products are fresh — never frozen, and dishes are nutritionist-approved, designed with no gluten, no refined sugars, no antibiotics and no artificial additives. Offering meal subscription plans for both weight loss and maintaining a healthy lifestyle, Freshly is a simple, convenient and cost-effective solution to transform the way people eat at home.

White Star

When White Star Capital originally invested in Freshly, they promised the check was only a small portion of the value they would add. Since that day they have delivered on that promise, from introductions to top-notch investors and talent to helping guide strategic and international expansion. Regardless of what we need help with, the entire global team is always just an email away

Michael Wystrach, co-founder and CEO
Led by
Michael Wystrach
Launched
March 2015
Thesis
Disruptive Commerce
HQ
New York, USA
Status
Active
Team
Eric Martineau-Fortin
Investment Type
Seed co-investor