Beloved mobile ticketing app for live events

Dice

Led by
Phil Hutcheon
Investment Date
September 2014
Thesis
Disruptive Commerce
HQ
London, UK
Status
Active
Team
Christian Hernandez
Initial Investment
Seed Lead
Links
Dice
Dice Jobs

The online event ticketing market in the United States alone is a $4bn industry, growing at 4% annually and yielding over $240m in profits, but it remains an area that has yet to be truly disrupted. 

Dice is aiming to fill this gap by becoming the smartest ticketing app on Earth — starting with the live music sector. Using its deep industry connections, superior technology and great design, Dice offers products for two sets of customers: consumers and entertainment professionals. 

For consumers, it’s developed an award-winning mobile ticketing app; for professionals, Dice provides analytics and data to enhance the transparency of the industry and provide key elements to make good decisions about location, sales and forecast, pricing and demographics. 

The company has already picked up a host of awards lauding its innovative approach to ticketing from the likes of Music Week and the Mobile Marketing Awards, and was previously named as one of the best apps in the Apple App Store. 

White Star

White Star Capital was our first institutional investor and has continued to actively support us, not only financially but also in discussing everything from product strategy and key hirings to how to define OKRs for the company.

Phil Hutcheon, founder and CEO
Led by
Phil Hutcheon
Investment Date
September 2014
Thesis
Disruptive Commerce
HQ
London, UK
Status
Active
Team
Christian Hernandez
Initial Investment
Seed Lead
Links
Dice
Dice Jobs