Largest global network of content creators and influencers in fashion and lifestyle

Bloglovin

Led by
Giordano Contestabile
Launched
March 2014
Thesis
Disruptive Commerce
HQ
New York, USA
Status
Active
Team
Eric Martineau-Fortin
Initial Investment
Seed co-investor

Today, 3.2bn people admit to skimming blog posts. It’s not surprising — with so much content being produced, people are looking for solutions to cut through the noise and find what interests them. In response, Bloglovin’ has taken a disruptive approach to online blog consumption. The company aggregates and surfaces high-quality blog content from across the internet, enabling its users to connect with their favourite influencers and discover the best content through personalized recommendations based on their taste, interests and social connections.

For influencers, it opens up opportunities to reach a wide audience; for brands, the world-leading Activate by Bloglovin’ influencer marketing platform provides access to 800k+ registered influencers as well as the ability to create scalable custom content campaigns that can be managed and measured every step of the way. And it’s all laid out in a simple, beautiful interface usable across all platforms.

Originally founded in 2007 out of a garage in Taby, Sweden, just outside Stockholm, the company now has offices in NYC and Stockholm, counts over 8m unique visitors, and partners with many of the world’s most respected brands on native advertising and influencer marketing campaigns, including Burberry, Campbell’s, Dolce & Gabbana fragrances, Gucci and H&M.

White Star

White Star Capital has been outstanding in providing strategic and financial support and on assisting Bloglovin’ with matters such as client development. They have always been there for us and we heartily recommend them to other startups.

Giordano Bruno Contestabile, CEO
Led by
Giordano Contestabile
Launched
March 2014
Thesis
Disruptive Commerce
HQ
New York, USA
Status
Active
Team
Eric Martineau-Fortin
Initial Investment
Seed co-investor